Turn Branding on Its Head : A Cheeseburger's Tale

Ever wondered what it would necessitate to transform a humble cheeseburger into a advertising sensation? Well, our pal Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little bland . He knows his tried-and-true recipe is mouthwatering, but he's yearning something more. He wants to make a statement in a world of sandwic

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